{"id":489,"date":"2013-12-15T05:17:27","date_gmt":"2013-12-15T05:17:27","guid":{"rendered":"https:\/\/www.sellanycar.com\/cars-related\/?p=489"},"modified":"2013-12-15T05:17:27","modified_gmt":"2013-12-15T05:17:27","slug":"chevrolet-leaving-europe-put-end-opel-overlap","status":"publish","type":"post","link":"http:\/\/18.202.220.25\/en\/guides\/chevrolet-leaving-europe-put-end-opel-overlap\/","title":{"rendered":"Chevrolet leaving Europe would put an end to Opel overlap"},"content":{"rendered":"

Recently, General Motors decided remove Chevrolet from most of the European car markets. This decision can be is a major impediment to the company\u2019s goal of emerging Chevrolet into a globe brand which also ends the overlap issues of Opel and Vauxhall with the bow-tied marque.<\/span><\/p>\n

Chevy models are sold as affordable, reliable car\"MK-CI377_CHEVY__NS_20131205150609[1]\"<\/a>s with plenty of variety to choose from around the world. In Europe, the Opel brand is there to fill in the gap in the premium category above\u00a0Chevy, but below\u00a0Cadillac\u00a0in terms of pricing. Unfortunately, European buyers are having confusion differentiating between Opel and Chevy. \u201cIt is of concern to me,\u201d Akerson told\u00a0Automotive News. \u201cSomething has to change. I just think there\u2019s channel conflict and confusion.\u201d He also mentioned that this confusion reminds him of \u201cretro GM,\u201d where badge engineering was in style, along with bowl cuts. For the past several years, GM has tried to shift\u00a0Opel\u00a0a bit more upmarket, to help defeat the cannibalism of sales. \u201cIt is something we are going to resolve one way or another,\u201d he added.<\/p>\n

To make matters worse, the European car market<\/a> itself is riding the struggle bus. Chevy sales went down 19 percent through September, making for 112,452 sales thus far in 2013. To put the situation into perspective, GM has lost over $18 billion in Europe since 1999 and wishes to break even by mid-decade.<\/p>\n

In a statement, GM said that \u2013 \u201cBy sometime in 2016, Chevrolet will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe,\u201d Only iconic Chevys, such as the Corvette, will continue to be sold throughout most of Europe. Chevrolet will continue selling a broad lineup in Russia and other countries that make up the Commonwealth of Independent States, including Ukraine, Kazakhstan and Uzbekistan.<\/p>\n

About half of Chevrolet\u2019s 1,900 dealerships in Europe also sell Opel. GM said it would continue to provide warranty, parts and service for Chevy vehicles. Akerson also made clear his disdain for the decision by his predecessors in 2005 to roll out Chevy largely through rebadged vehicles developed and built by Daewoo, the Korean automaker that GM acquired in 2002.<\/p>\n

Chevy\u2019s lineup in recent years has evolved into a mix of vehicles built on platforms developed both by Opel and GM Korea, with styling and vehicle attributes that more closely match Chevys sold in the United States and other markets. Still, Chevy\u2019s improved European lineup didn\u2019t fix the overlap problem \u2014 and might have exacerbated it.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, General Motors decided remove Chevrolet from most of the European car markets. This decision can be is a major impediment to the company\u2019s goal of emerging Chevrolet into a globe brand which also ends the overlap issues of Opel and Vauxhall with the bow-tied marque. Chevy models are sold as affordable, reliable cars with …<\/p>\n

Chevrolet leaving Europe would put an end to Opel overlap<\/span> Read More »<\/a><\/p>\n","protected":false},"author":23,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[10],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951.jpg",450,195,false],"thumbnail":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951-150x150.jpg",150,150,true],"medium":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951-300x130.jpg",300,130,true],"medium_large":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951.jpg",450,195,false],"large":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951.jpg",450,195,false],"1536x1536":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951.jpg",450,195,false],"2048x2048":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2013\/12\/580x252xopel_chevy.jpg.pagespeed.ic_.6E8LDOfjce-450x1951.jpg",450,195,false]},"uagb_author_info":{"display_name":"SellAnyCar.com Team","author_link":"http:\/\/18.202.220.25\/en\/guides\/author\/saygin\/"},"uagb_comment_info":0,"uagb_excerpt":"Recently, General Motors decided remove Chevrolet from most of the European car markets. This decision can be is a major impediment to the company\u2019s goal of emerging Chevrolet into a globe brand which also ends the overlap issues of Opel and Vauxhall with the bow-tied marque. Chevy models are sold as affordable, reliable cars with…","_links":{"self":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/posts\/489"}],"collection":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":0,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/media\/491"}],"wp:attachment":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}