{"id":16008,"date":"2015-01-22T11:59:34","date_gmt":"2015-01-22T07:59:34","guid":{"rendered":"http:\/\/www.sellanycar.com\/cars-related\/?p=16008"},"modified":"2015-06-11T17:59:02","modified_gmt":"2015-06-11T13:59:02","slug":"ford-smartly-utilizes-sound-increase-sales","status":"publish","type":"post","link":"http:\/\/18.202.220.25\/en\/guides\/ford-smartly-utilizes-sound-increase-sales\/","title":{"rendered":"Ford Smartly Utilizes Sound to Increase its Sales"},"content":{"rendered":"

Only few companies consider that sound has the power make or break- a brand. The first trademark for a sound was issued in 1978 to NBC for its chimes. Nowadays, car companies consider sound in the design of their products. A Ford Mustang, for instance, will intentionally not sound the same as a Ford Taurus, even if their engines are similar.<\/p>\n

In 2008, Ford decided to have a makeover for a Mustang that appeared in the 1968 film Bullitt. The car sounded like this:<\/p>\n\n

Ford\u2019s intention was to make its special-edition 2008 Mustang sound similar to the one in Bullitt. The main goal was to make a new car sound old.<\/p>\n

This turned out to be very challenging, because cars made in 1968 were built with completely different features<\/a>; the 1968 model had a carburetor, for instance, and the new model<\/a> had a fuel injection system. Plus, the Mustang in the movie was enhanced with sounds recorded from a race car\u2014and it\u2019s actually illegal in most places to drive around in a car as loud as the car from the movie would be if it were real.<\/p>\n

Taking the above factors into consideration, Ford identified the key characteristics of the Mustang sounds in the movie. As a next step, it figured out how to reverse-engineer those notes as best as it can by tweaking the shapes of the tubes in the car\u2019s exhaust system.<\/p>\n\n

 <\/p>\n

It is noted that brands that don\u2019t pay attention to sound may get punished by consumers. Sound is the first sense that we respond to. Let us use it responsibly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Only few companies consider that sound has the power make or break- a brand. The first trademark for a sound was issued in 1978 to NBC for its chimes. Nowadays, car companies consider sound in the design of their products. A Ford Mustang, for instance, will intentionally not sound the same as a Ford Taurus, …<\/p>\n

Ford Smartly Utilizes Sound to Increase its Sales<\/span> Read More »<\/a><\/p>\n","protected":false},"author":23,"featured_media":16011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[10],"tags":[192,193,194],"aioseo_notices":[],"uagb_featured_image_src":{"full":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford.jpeg",275,183,false],"thumbnail":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford-150x150.jpeg",150,150,true],"medium":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford.jpeg",275,183,false],"medium_large":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford.jpeg",275,183,false],"large":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford.jpeg",275,183,false],"1536x1536":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford.jpeg",275,183,false],"2048x2048":["http:\/\/18.202.220.25\/en\/guides\/wp-content\/uploads\/2015\/01\/ford.jpeg",275,183,false]},"uagb_author_info":{"display_name":"SellAnyCar.com Team","author_link":"http:\/\/18.202.220.25\/en\/guides\/author\/saygin\/"},"uagb_comment_info":0,"uagb_excerpt":"Only few companies consider that sound has the power make or break- a brand. The first trademark for a sound was issued in 1978 to NBC for its chimes. Nowadays, car companies consider sound in the design of their products. A Ford Mustang, for instance, will intentionally not sound the same as a Ford Taurus,…","_links":{"self":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/posts\/16008"}],"collection":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/comments?post=16008"}],"version-history":[{"count":0,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/posts\/16008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/media\/16011"}],"wp:attachment":[{"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/media?parent=16008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/categories?post=16008"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/18.202.220.25\/en\/guides\/wp-json\/wp\/v2\/tags?post=16008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}