Traffic experts say awareness is a key to achieving zero fatalities by 2020.<\/p>\n
When the UAE spoke of creating a palm-shaped island and the world\u2019s tallest building, many thought it was impossible. But they did it.<\/p>\n
Now, with its vision for zero road fatalities by 2020, and the backing of an official from the World Health Organization (WHO) saying the UAE has the potential to be one of the best countries in the world for road safety, focus is key.<\/p>\n
The UAE\u2019s rapid expansion and planned diversification away from oil has seen the likes of Dubai catapult to many of the world\u2019s top ten lists, but compared to the Western world, it is still playing catch up when it comes to safety on the roads.<\/p>\n
RTA\u2019s Traffic Department Director Hussain Mohammed Al Banna said: \u201cVision is vision. This is a strategic vision, it is very challenging but everyone should work towards this. If a country has safe roads and low death-tolls, it helps improve other sectors such as tourism and business, which in turn boosts the country\u2019s economy.\u201d<\/p>\n
In 2010, the governments of the world declared 2011\u20132020 as the Decade of Action for Road Safety, after statistics revealed 1.24 million people, worldwide, were killed as a result of road-related accidents.<\/p>\n
And with WHO statistics noting road traffic injuries as the eighth leading cause of deaths globally, the Ministry of Interior here has launched a number of initiatives to tackle the issue.<\/p>\n
Speaking to Khaleej Times, director of the UAE\u2019s first road safety portal, Road Safety UAE, Thomas Edelmann says information relating to road safety here is still fragmented, but absolutely believes the vision can be achieved.<\/p>\n
\u201cAll the contents are there, it just needs to be compiled on one platform. The UAE has the talent and resources to commit and follow through, but work needs to be ongoing.\u201d<\/p>\n
He said road campaigns here have been very effective in creating momentary awareness, but in reality \u201ccampaigns come and go\u201d, so it is important for the country to create a constant noise level when it comes to road safety.<\/p>\n
Making reference to the country\u2019s diverse population, Edelmann says the vast number of communities means it\u2019s important to keep everyone aware.<\/p>\n
He added that it was hard to find literature on the do\u2019s and don\u2019ts of road behavior here, so it made sense to \u201cgather it all together under one platform\u201d.<\/p>\n
According to statistics from the Pulitzer Centre, the UAE records 12.7 road-related deaths per 100,000 people, whereas the UK, France and Italy record 3.7, 6.4, 7.2, respectively.<\/p>\n
But compared to other Middle East countries, the UAE has one of the lowest road death rates with Saudi Arabia coming in at 24.8 deaths per 100,000 people, and 30.4 deaths in Oman.<\/p>\n
According to Al Banna, the road death rate in Dubai has dropped considerably, by about 60 per cent, since 2006.<\/p>\n
\u201cThis is due to many of the Ministry of Interior\u2019s initiatives for all the emirates.\u201d<\/p>\n
Focusing on Dubai, Al Banna said the RTA\u2019s strategy is focused on three main factors: Engineering, enforcement, and education.<\/p>\n
Growing infrastructure and ongoing works to build footbridges and improve road quality was an important factor contributing to their 2020 vision of zero road deaths, and the efforts of the Dubai Police in enforcing road laws, and ongoing programs in many departments here, to educate people from all ages, was also key.<\/p>\n
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Traffic experts say awareness is a key to achieving zero fatalities by 2020. When the UAE spoke of creating a palm-shaped island and the world\u2019s tallest building, many thought it was impossible. But they did it. Now, with its vision for zero road fatalities by 2020, and the backing of an official from the World …<\/p>\n